The Basics of ATP Tennis

The ATP is the largest professional tennis circuit in the world. It features sixty tournaments over the course of a year in thirty different countries, going from the United States and Canada all the way to France, Japan and Australia. The ATP is a men’s professional tennis group that runs the circuit for the men’s game, and it is a group that takes pride in its strengths.

One of the biggest strengths of the ATP is its ability to reach tennis fans online. For instance, during the Madrilena Mutua Madrid Masters the site received in October more than half a million unique visitors to the group’s website. Nearly two million users were reached on the site over the course of the past year with nearly ten million impression pages. This equals an increase in web traffic by nearly forty percent. Also, the Spanish language ATP tennis site has increased its web traffic by nearly fifty percent last year.

ATP tennis is continuing to grow around the world. One of the fastest growing places for ATP tennis is Europe. The new CEO of the ATP tennis group in Europe, Andy Anson, is a former executive in the United Kingdom who has a Masters degree in Business Administration. Even though former CEO Horst Klosterkemper will be leaving the ATP association will still be in good hands in the continent.

ATP tennis also continues to work with humanitarian efforts around the world. During the Shanghai Masters Tennis Cup the ATP tennis group worked to raise funds for UNICEF. The United Nations Children’s Fund is another group that is well supported by the ATP, as last year around 130,000 RMB was raised for the charity.

Other charitable activities by the ATP tennis group including auctions involving items signed by the athletes in the circuit. For instance, during an auction for UNICEF at Shanghai’s Stadium of Qi Zhong a shirt signed by ATP tennis star Roger Federer went for 28,000 RMB. Also, the Feder-Bear bean bag doll was sold by UNICEF at the stadium, raising nearly 75,000 RMB for the group.

The sponsorship deals for ATP tennis are especially strong. Some of the largest businesses in the world sponsor ATP tennis, including Mercedez-Benz, Lacoste and South Africa Railways, among others.

Overall, ATP tennis is a group that features some of the world’s best tennis stars and has a great presence around the world and online. Not only does it have some great sponsors but it also has a strong humanitarian presence. Also, the future of ATP tennis is continuing to grow with new leadership.

Serena Williams pulls out of Italian Open, Venus loses

Serena Williams withdrew from her quarterfinal match at the Italian Open on Friday due to a back problem, and older sister Venus Williams was beaten by defending champion Jelena Jankovic. Serena Williams' back froze suddenly while she was warming up on a practice court for her match with French qualifier Alize Cornet.

Sharapova to become No. 1 in tennis rankings

Maria Sharapova will assume the No. 1 ranking in tennis because of Justine Henin's retirement.

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World number one Justine Henin has shocked the tennis world by announcing her immediate retirement. While Henin has not been playing as well off late she is still only 25 and could have had more years at the top to come.

No. 1 Justine Henin retires from tennis immediately

Justine Henin retired from tennis Wednesday, an abrupt ending to a short and successful career in which she won seven Grand Slam singles titles and leaves while ranked No. 1.

No. 1 Justine Henin hangs up her racket

The determination that helped Justine Henin beat bigger, stronger opponents time and again was fading. "I decided," the 25-year-old Belgian said, "to stop fooling myself and accept it." Henin retired from tennis Wednesday, an abrupt ending to a career in which she won seven Grand Slam singles titles and spent more than 100 weeks ranked No. 1.